With winter having arrived, a new campaign to promote the Olbas range has begun to roll out.

Created by Bray Leino, the TV campaign featuring the Olbas Family has hit screens, alongside new packaging for the brand, supported by press and a new website.

Featuring a new animation style, the campaign features the Noses in a modern family setting, as they live out familiar everyday scenarios, which have been expanded on the supporting website.

The adverts will air in three bursts of activity running into 2011 across ITV, Five and satellite channels.

Bray Leino was also responsible for the media buying.