The new digital recruitment website for financial brand Standard Life digital has been developed by Spider Online as the brand aims to improve its online strategy.

The brand aims to have a heavy focus on digital in future and will encourage prospective employees to interact with the site, which will also embrace the challenges facing the industry and look to be ‘more proactive’ in its approach to developing talent rather than simply recruitment.

Standard Life will look to develop a Digital Centre of Excellence, which it hopes will reshape its business and help it recruit and retain the best talent in the competitive marketplace.

By creating a Digital Centre of Excellence, Standard Life is reshaping the way they do business. Recruiting, retaining and developing the best talent will secure the future of their business in an increasingly competitive savings and investment market.

Kevin O'Shaughnessy, group digital marketing director at Standard Life, explained: "More and more customers want to research, purchase and manage their products online. We need to meet this demand. This is an exciting time to be developing the digital capabilities at Standard Life."