Drinkaware is searching for an agency to work on its responsible drinking campaigns, PR and digital activity.

The charity says it wants to move from general awareness campaigns towards more "action-orientated" behavioural change social marketing.

The agency review will take place over the next month and a decision is expected by mid-January.

Chris Sorek, chief executive of Drinkaware, said: "In only three years Drinkaware has become the UK’s most recognised alcohol awareness charity.  We are looking for agency support to help us build on our success to date and help us achieve real behaviour change among consumers.

“With our evidence based approach, Drinkaware provides invaluable information to help consumers make decisions about alcohol that can improve their lifestyles.  The challenge is providing that information and advice in a way that will resonate with the target audience and encourage them to behave differently – and creativity is key.”

The agency review is being handled by Oystercatchers.