Luxury lifestyle store, Wolf & Badger, has launched its new ecommerce site, design and built by Poole-based digital agency Folk.

Wolf & Badger provides an online platform, alongside its London store, to showcase the best design talent from the UK and beyond, spanning fashion, accessories, jewellery and homeware.  The site has been designed to reflect the quality of products in store and uses the brand’s quirky animal imagery throughout.

The site includes a designer directory and the CMS allows the flexibility to integrate functionality such as product categorisation and listing, payment, blogging, a membership sign-up facility and press area.  

The site’s membership option includes the facility to review products and receive personalised product alerts.  

George Graham, managing director at Wolf & Badger said: “It is difficult for independent designers to receive the support they need and get noticed in the fashion and design industry. Our website is a fundamental tool to promote the exceptional work produced by the most exciting independent designers out there.”