10 December 2010 - 4:10pm| by | 0 comments

True North promotes National Portrait Gallery's Noise of Art

True North promotes National Portrait Gallery's Noise of ArtTrue North promotes National Portrait Gallery's Noise of Art

Manchester agency True North has designed a campaign to promote the 'Noise of Art' at the National Portrait Gallery.

The one-off event takes place tonight and will see the London gallery filled with an eclectic mix of music - spanning classical, house, beatboxing and ragas - inspired by the venue and its portraits.

True North's campaign is running in national press, print, online and on London Underground LCD screens.

Creative director Alan Herron said: "Our visual treatment is inspired by graphic equalisers and electronic sound waves which form into a portrait silhouette."

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