Graham Thrower, board member of closing North East development agency One North East, has joined Orange Bus as commercial director.
Thrower has been tasked with helping the digital agency meet its growth targets of between £3-5 million over the course of the next two years.
Last year the company reached a turnover of £800,000 and expects that figure to rise above £1.5m this year.
As well as being chairman of Generator and a partner of Transit Consulting, Thrower has also worked as managing director, of global telecom media and technology group at Citigroup, which he left in 2004.
“There is a real market opportunity out there for dynamic, creative businesses like Orange Bus,” he said. “Many of the essential characteristics are in place such as great delivery, a differentiated customer proposition and a strong client list,” explained Thrower.
“What is also compelling for me personally is that both Julian and co-director Mike Parker have realised that life becomes infinitely more complex as you grow to £3m or £5m turnover and beyond - financial and strategic issues require more planning and structured solutions. Multi-nationals want strategic partners that will care for and leverage their brand, not peripheral suppliers. We have a number of initiatives and plans to be rolled out during 2011 and I look forward to working with the Orange Bus team in what promises to be a transformational time.”