First Driven ad for webuyanycar.com hits screens
The first TV campaign from Driven since being appointed to handle webuyanycar.com’s £9m above-the-line advertising account has hit screens.
The new campaign has chosen to move away from the controversial trademark song that has led the brand’s marketing since it began and hit screens across the UK over the weekend.
Driven was appointed to the account at the beginning of December.
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Comments
Move away from the controversial song...to an even worse, more annoying one.
Wow.
Bring back the worm. All is forgiven.
Amazing Driven toned down Carcraft ads for standout and yet kept or turned up the volume for WBAC.com
What a depressing start to the year.
"We do any client..."
holy shit.
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