5 January 2011 - 3:03pm| by | 0 comments

Origin to redesign Foo-Go sandwich brand

Origin to redesign Foo-Go sandwich brandOrigin to redesign Foo-Go sandwich brand

Greencore Foods has appointed Cheshire's Origin Creative to redesign its sandwich brand Foo-Go.

Foo-Go supplies sandwiches and other convenience products to WHSmith travel shops in train stations and airports.

Sheffield agency Uber was hired to create the brand's current packaging (pictured) in 2009. Origin is getting to work on its new look after winning a competitive pitch held in October last year.

Origin's creative director, Matt Casey, said: ""Foo-Go is a brand known to anyone who spends their time on the move. We're delighted to help shape the direction the brand takes over the next few years."

Finished designs are expected to appear in March.

 

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