Koko Digital, the Staffordshire-based viral advergame specialist, has launched its latest game, Travel Frenzy, to promote the Travel Technology Europe 2011 exhibition.

Launched on Monday (10 January) the game aims to raise the profile of February’s forum which brings together technology and marketing suppliers with the travel industry and offers the opportunity to stay up to date with the latest innovations in the sector.

As the official Viral Partner of the show, Koko Digital’s primary objectives were to promote the event, drive traffic to exhibition website, and capture user data for future marketing.

Travel Frenzy sees the player run their own travel shop in a fast paced time management game. The aim is to book as many holidays as possible before time runs out. It also includes various calls to actions to promote the Travel Tech Show, as well as the ability to share scores through Facebook, Twitter, and LinkedIn.

Koko Digital’s previous experience with travel-related projects includes working with travel brands Net Flights, Gulf Air, Rough Guides and Seasons Holidays, as explains Koko Digital’s director Chris Steele: “We were chosen as viral partners for the TTE exhibition because of our success promoting other events over the past few years.”

Travel Technology Europe takes place at Earl’s Court in London on February 8 and 9 February.