AKW Medicare, a company which provides supplies for people with mobility difficulties, has hired Wyatt International to handle its PR.

Birmingham-based Wyatt will run B2B and B2C campaigns for the 25-year-old company.

Agency PR director Gill Holtom said: "This is a growing market and our campaign ideas are already attracting a lot of attention from the media who are keen to learn about the innovations available to this marketplace."