Nappies brand Huggies has appoints Beattie Communications as its new PR agency following a six-way-pitch.

The six figure Huggies account has been picked up from Biss Lancaster, and will see the agency begin work in February.

Amanda Redman, UK marketing director for Personal Care said: ‘We are very excited about working with Beattie across the range of Huggies baby products. We have been particularly impressed with their integrated approach to on and off-line campaigns, and their overall digital marketing capability.’

The account will be managed by the agency’s London office, but will be supported by its network of regional offices across the UK.