Newcastle headquartered PR and public affairs firm Admiral has launched a new dedicated digital arm, Admiral Digital. 

With offices in Newcastle, Manchester and London, the new digital team of three will provide a full range of online services. The new digital team will work closely with the PR team to build Admiral’s revenues. Heading up digital, Seth Ridley has worked with big brands including easyjet, NHS, Vodafone and Yakult.   Speaking of the launch, Georgie Cameron, founder and managing director of Admiral, said: “We were constantly handing our revenue to partners for digital projects and decided it was time to bring the service offering in-house.” The launch of Admiral Digital comes after a new full-service office in Manchester recently opened along with a satellite office in London.