Fox Communications has been commissioned to rebrand the Hull & East Yorkshire Credit Union on behalf of the Department for Work and Pensions.

Fox will create a new brand identity, literature promoting the Union's products and services and a new website.

The new site is due to launch soon and will coincide with a regional campaign announcing the opening of the Union's new head office in Hull city centre.

The Credit Union aims to offer an ethical alternative to high street banks and helps those on low incomes manage their finances. Its rebrand is being funded by the Department for Work and Pensions.

Ben Fox, director of York and Leeds-based Fox Communications, said: “It’s great to be working on a project for the DWP that will help Hull and East Yorkshire Credit Union communicate with customers more effectively both on and offline.

"It’s a very worthy organisation - especially in these times - and  we believe that our solutions will ensure that the messages will get through to the required audiences. ”