High street health and beauty retailer Superdrug is on the hunt for a CRM agency as it prepares to launch its first customer reward programme.

The programme aims to make it simple for customers to earn and redeem points, and take advantage of the retailer’s in-store offers, with the brand set to launch a new loyalty card in May.

Once appointed, the successful CRM agency will help prepare the launch of the programme and oversee its ongoing management.

Dan Jarvis, head of marketing for Superdrug, said: “We are looking for a fully integrated CRM agency that can design campaigns, work within our brand guidelines creatively, segment, execute and monitor, measure and report.

“This year it’s all about our customer; rewarding loyalty, offering the best everyday accessible beauty on the high street and online, and doing it in an unmistakably Superdrug style.  We look forward to finding the right people to work with on this exciting project.”

Superdrug currently works with HMDG on advertising, APS on Point-of-sale and z-pr for PR services.