Modern lifestyle brand Made by Zen has appointed Zeus PR to support its new product launches and implement a media relations programme.

The Manchester and Congleton PR agency will be tasked with building positive brand awareness and interest in Made by Zen’s products.

Anthea Fosti, managing director for Zeus PR, commented: “Following a competitive pitch, we are delighted to have won this fantastic brief. Made By Zen is synonymous with innovation, style and scent and with a targeted campaign, we can promote lasting interest in its luxurious concepts.”

Dharmesh Bhayani, managing director for Made By Zen’s, “We are very passionate about our offering and pride ourselves in bringing out unique ranges which are in line with the latest trends. It’s an exciting time for us and we hope to generate some fantastic ROI with this campaign.”