Commercial broadcasters unite to promote product placement rule changes with advertising campaign
Commercial broadcasters in the UK are joining up to fund a major consumer advertising campaign that will highlight that product placement is to be allowed in UK programming from 28 February.
A TV spot will be created by ITV Creative on behalf on all commercial broadcasters to be shown in ad breaks across ITV, Channel 4, Sky and UKTV channels. In December, Ofcom stated that broadcasters intending to use product placement must run an audience awareness campaign introducing viewers to a new product placement logo.
Ofcom will unveil the logo in mid-February, with an awareness campaign to follow until the end of the month. The ad is likely to be shown during peak programming hours.
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