Specsavers 'Station' TV campaign promotes value range
Optical retailer Specsavers is to launch its latest television campaign of the year later this week.
Entitled ‘Station’ the campaign will begin to air on Sunday 30 January, and continues to use the brand’s stapline ‘Should’ve gone to Specsavers’ to promote the company’s value range.
Graham Daldry, creative director for Specsavers, said: “The key to maximising the script’s humour was to downplay the actors’ performances. Otherwise, it could have got a bit slapstick. Casting was also a key concern. We had to find two men who were both radically different but similar at the same time. Not an easy brief.”
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'Optical retailer Specsavers is to launch its first television campaign later this week.'
Hardly.
comments
Hackneyed execution of a hackneyed strategy.
Ha! She kissed the wrong person on the platform!
Not only that, she did it like she'd never had acting lessons before. And she was the best bit of the ad.
If she can see her boyfriend clearly enough from ten feet away, why couldn't she see that she was kissing the wrong man from point blank range?
And what the hell's this 'idea' got to do with a budget range? Priceless opportunity to produce a great tactical ad blown.
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