Paddy Power hopes to score with punters on the back of the Sky Sports sexism fallout with a timely outdoor ad campaign.

The bookmaker has put up billboard ads showing the betting odds for candidates in the running to replace ousted presenting duo Andy Gray and Richard Keys, whose recorded remarks sparked a wave of media coverage this week.

The ads will be running until Sunday on Ocean Outdoor's Two Towers space on a busy part of the A4 in London - which just so happens to be en route to Sky HQ.

Pictured is a mock-up of how the creative will look.