Dirt Devil has unveiled a new online ad created with Cheshire marketing agency The Raft and Manchester's Chief Productions. Watch it here.

The 30-second ad, created as part of a new marketing and communications strategy to raise awareness of Dirt Devil, was premiered to an audience of commuters at Manchester Piccadilly railway station.

It is now running on YouTube and Dirt Devil's website, for which the Raft has launched an interactive problem solving page as part of a plan to make the site more involving for customers.

Brazen, the Manchester PR agency, has helped Dirt Devil move into social media, monitoring and responding to conversations about the brand online.

Dirt Devil's Matthew Jones said: "Dirt Devil as a brand has traditionally been promoted through media reviews and product placement.

"But through the implementation of our new online strategy we hope not only to build brand awareness but also increase the direct engagement with our customers and provide an exemplary level of service.”