Webuyanycar reveals new sponsorship idents
Webuyanycar.com has unveiled a new series of sponsorship idents which recreate its signature advertising jingle using sounds made by cars.
The idents, created by webuy... agency driven, will be used around motoring strands on Dave and Discovery.
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I can just see the creative team, two days into the brief: 'Got anything?' 'Nope. You?' 'Nah.' 'Wait. Do that thing with your pen again on the desk.'
Genius.
I think that's a little harsh David, from the outside I see a client who simply won't let go of their 'catchy jingle' (alongside their copy of Marketing for Dummies). I think this is the best they could do with a bad situation.
To be honest these are saved by the execution alone, they could have been dreadful but are well shot and well edited. Well done to Gaff for polishing a potential turd, you've made it sparkle well.
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Bleating out a client's jingle as your main strategy of creating brand awareness is lowest common denominator advertising. I agree that, for what they are, they are quite well produced. But if you don't want people to criticize them, don't put them up on an industry website as an example of a good news story.
webuyanyad.com
Actually, I don't mind these. The TV ads on the other hand...
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I like these. Beautifully crafted by Chris Gaffey. Says quality to me, which is not something I was expecting from WBAC.com.
all good.
all good.
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Really like these. Sponsorship idents can be so, so much worse.
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Nice job Chris.
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