This Sunday's round up of media and marketing stories making the news includes the rising cost of advertising during the Superbowl, the migration between the UK and US of the man overseeing the BBC's Salford move and an advert that is making fun of the Scottish.

According to the Mail Online, Guy Bradhsaw, migration manager for the BBC who is overseeing its move to Salford from London for 2,500 staff members, is communiting between his home in the US. The report says that as Bradshaw spends less than 25 weeks of the year in the UK overseeing the move, he will avoid paying any tax. The paper also disclosed that it had received a letter from unhappy staff at the BBC about the ‘vast waste of money’ being spent by the move.

The cost of advertising during this year’s Superbowl will set back brands $100,000 dollars a second. The game between the Pittsburgh Steelers and the Green Bay Packers is expected to exceed last year’s record viewing figures of 106.5 million and rake in over $210 million in advertising alone, according to The Observer.

The Sunday Mirror has said that the lawyers of Amanda Knox have demanded that the TV movie which focuses on Knox and the killing of her flatmate, Meredith Kercher, is shelved. The controversial movie, starring Hayden Pantierre as Know, has already drawn criticism from Kercher’s family ahead of its premier in the US on 21 February.

Television piracy is predicted to rise following the launch of pay-to-view channel Sky Atlantic. The Observer reports that analysts have predicted that streaming from unofficial websites will peak in the coming months, and that the desire for for new and ‘cheaper’ ways of watching TV online will increase.

In an interview with The Sunday Telegraph, Google chief Eric Schmidt claims that Facebook is not a rival to his own company. Talking to the paper as part of its 50th anniversary, Schmidt claims that Google and Facebook are not competitors, as the more people who use Facebook, the more who use Google.  “That is a net positive,” he says. 

Finally, Scotland on Sunday reports that a series of billboard adverts have been produced by Agostura, mocking the Scottish. The advert features the tagline "In Scotland, men dance in skirts. In Trinidad, men dance with women in skirts” and is being used the annual Carnival on the Caribbean island of Trindad to promote the local rum which competes against Scotch whisky.