Scottish Government campaign to promote benefits of seasonal produce
Scottish Government campaign to promote benefits of seasonal produceA campaign from the Scottish Government has begun to run with the aim of encouraging Scots to buy in season produce as part of their weekly shop.
The campaign, by Story, will raise awareness of the benefits of eating ‘in season’ and communicates the better taste, value and more sustainable lifestyle choice of season food.
Golley Slater is handling PR for the campaign, while Whitespace has developed the online advertising.
MediaCom Scotland is the campaign media planner and buyer.
Angela Bathgate, marketing manager from the Scottish Government’s Marketing Unit, commented: “I’m not the worlds best cook, but in working on this campaign I gave some of the recipes a try – they’re quick, easy and tasty but best of all the ingredients are available in your local supermarket.
“We’ve had terrific support from our partners, Morrisons, Asda, Lakeland and Scotland Food and Drink – as a team we’ve tried a new approach to delivering the campaign – and I tried something new when I cooked!”
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Comments
Jesus! More taxpayers' money down the drain - they just don't get it do they. Ooooh! Look, a Scottish carrot - that's a must-have for my basket this week! More nanny state bollocks...
I love the fact the website promotes 'high quality scottish venison' - just the kind of thing C2DE's from disadvantaged areas will be looking to knock up for the family.
Classic.
No mention of Irn-Bru? That's in season all year round.
Looks like a dog's seasonal dinner.
Waste of money. Nobody will pay any attention.
http://eatscotland.visitscotland.com/
Doesn't this already exist at VisitScotland? Another great example of government departments not working together!
http://eatscotland.visitscotland.com/
Doesn't this already exist at VisitScotland? Another great example of government departments not working together!
Food? Available in Scottish supermarkets? Well I never.
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