Henri Lloyd has appointed Origin Creative to deliver the launch marketing for its new range of merchandise for the Mercedes GP Petronas Formula One Team.

Henri Lloyd is the official clothing and footwear supplier to the racing team and its apparel will be seen on Nico Rosberg and motoring legend Michael Schumacher when the new season starts in March.

Cheshire agency Origin has been appointed to design the clothing range's marketing having handled the same task last year and worked on Henri Lloyd's sponsorship of the Brawn GP racing team in 2009.

Matt Casey, Origin's creative director, said: "This season we’re looking to take the campaign even further with a dynamic and eye-grabbing creative that we hope will match the excitement Michael and Nico can bring to the track.”