Connect appoints creative directors following Sinclair hire
Connect appoints creative directors following Sinclair hireConnect Group is continuing the growth of its senior creative team with the appointment of two new high profile creatives.
Stuart Perry joins the Wolverhampton-based integrated agency after from 11 years at McCann Erickson, where he worked on accounts including Harley Davidson. He will become a creative director and Connect’s head of design. Alongside Perry, Dennis Willison joins Connect as another creative director, following 15 years at Saatchi & Saatchi, London. Dennis has worked with many of the greats of advertising including the legendary, late John Webster. Dennis’ name can be found on iconic campaigns including Benson and Hedges, Hamlet, Courage Best, and the NSPCC. Executive creative director James Sinclair - a former global creative director at Saatchi & saatchi, who joined Connect at the end of last year - said of the two new appointments: “It’s a great testament to what we’re trying to achieve at Connect that creatives of the calibre of Stuart and Dennis are now joining us. “Like all great creatives, Dennis finds a way to blend discipline in his strategic thinking with what’s irresistibly engaging in delivery. “Stuart combines world class design with strong conceptual thinking. In these days of oversupplied markets of me-too products with parity claims, brand personality differentiation has become vital. Stuart will raise the craft levels in the agency while helping to develop our new approach to this brand personality differentiation.” In addition to Stuart and Dennis, Connect has also retained senior art directors Julian Bird and Richard Parsons. Both have worked with Connect as freelancers in the past. Sinclair added: “I’m incredibly proud that we are building an agency that operates quite unlike any other I’ve been involved in. We are actively seeking to cross-fertilise skills across departments and the agency as a whole – blending design, advertising, digital, PR, conceptual thinking and strategic insight in a way I haven't experienced in other agencies.”
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Comments
A cross-fertilsed blend of brand personality differentiation should be irresistibly engaging in delivery.
I wonder how long til Pret opens in the Manders Centre.
Why didn't they just say the guy is a great designer??
Full house on the bullshit bingo!
Sometimes I occasionally have moments of clarity and step back and see some of the stuff us so-called marketeers write for what it really is and simply think its bull shit. God knows what some of our clients think.
ha, ha, ha - that is so funny. I can't believe they actually wrote that!
"Raise the craft levels" - expect paper mache and decoupage output to increase tenfold.
I respect you and like you Shaun, but we're in the communications business and we surely have to remind ourselves that simple clarity has more impact than corporate catch-phrasing.
Spin is good but not if it makes the person spinning look like a spanner!
But I agree, they have a good team over there.
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once they sample the grey paes at the great western they'll be black country converts!
great hires and i hope they set a benchmark for future midlands agencies...shame i know that these movements may have tread on a few toes...
Shaun, I wouldn't normally do this sort of thing on the internet, but sod it! OK let's do it! But I must warn you, I don't really have the hips for childbirth! So it's up to you - if you don't mind carrying for 9 months and popping one out then we're on!
Otherwise we could just take some time off together and see how we feel? Oh I don't know Shaun, it's all happening so quick! I need to think! Look we need to have a break - it's not you, it's me. I have intimacy issues. You're a lovely guy but...
Look just don't call me. It's better that way.
Goodbye Shaun, you were the best but I have to move on.
I am taking you off Facebook, I don't want to, nut it's my new boyfriend. He's very protective and I am just confused and need space...
So true - I literally have by balls out as we speak!!
If it's any consolation, I did exactly that; twisted the knife. You're not the only one crying but I am now one ball less for Chat Roulette!!
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Cheers Shuan, the Bathams are on me. Now, now ladies, just coz there's more than two syllables doesn't mean its b.s.
Saatchi and Saatchi, BMP, CDP, McCann Erickson, the home of great advertising.
Doesn't have to have a soho postcode to make it good. They have some great clients over there that will benefit from a great creative department.
Try looking at what these guys are capable of and have achieved, might make you realise how anonymous you really are. ;)
Sorry, James, we do struggle with polysyllabic words outside London you know. And sexist too? Nice.
I'd have to say it's not because it wasn't monosyllabic that your rhetoric was called bulls**t. It's because it's bulls**t.
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As the writer of the release, I guess my challenge is to upset more of you next time so that we can reach at least 30 comments. I'll make sure the release is a good one for maximum impact. Any key words you want me to throw in?
I think it was the quotes that got everyone's back up, Hazel, not your bit.
But if James isn't featured in the next one, I'd love for 'brand personality differentiation' to be included again. For me, that would be a real agency propagatory elevation optimisation opportunity triumph.
I just think it would be good to hear more from Shaun and his (ex) squeeze!
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