Film distributor Metrodome Distribution is set to implement social media campaigns to grow awareness of its releases, following the appointment of White Hat Media.

The agency has been handed the task of driving online awareness of its films through extensive campaigns for each release.

The first media campaign will focus on its new DVD label Epic Asia’s first film, a martial arts picture called Legend of the Fist.

Jezz Vernon, head of distribution at Metrodome explained that the company had used social media in the past, but now wished to bring experts on board to improve its online results.

Metrodome has also recently begun a co-production project with Age of Heroes, starring Sean Bean and Danny Dyer, and also Age of Dragons, starring Vinnie Jones and Danny Glover. Both are due to be released in 2011 with White Hat Media tasked with creating a social media buzz around both titles.