Clothing brand Bench is looking to develop its digital marketing with the appointment of performance marketing agency R.O.EYE.

The Manchester agency has been brought in to handle the company’s growing affiliate programme as it focuses on increasing worldwide sales.

The clothing brand, also based in Manchester, has earmarked its affiliate campaign as central to expanding its global e-commerce operation, with Bench head of ecommerce Nik Burton commenting: “Bench has a great following in the UK which we want to continue to exploit alongside a focus on driving even greater online awareness of the brand abroad and in turn growing international online sales.”

He continued: “Strategic affiliate marketing is an essential element in reaching this goal and R.O.EYE has the proven skills to help us achieve this.”

R.O.EYE MD Nicky Iapino added: “Bench has developed into a strong British brand and we’re keen to see that development extend overseas. We’ve already seen a strong sales uplift in the short time we’ve been working with Bench.”