Dr. Oetker’s pizza brand Chicago Town has signed a partnership with Twentieth Century Fox Home Entertainment to offer consumers the chance to win film prizes each week.

The deal is part of an £8 million marketing investment for 2011 by Dr. Oetker, which will promote its ‘Film Feast’ pizza from Chicago Town, released next week.

The pizza will feature strong on-pack promotion, offering consumers the chance to win a trip to Hollywood, while Chicago Town TAKEAWAY packs will feature upcoming movie released on DVD and Blu-ray from Twentieth Century Fox.

Promotional trailers for each film will appear on the Chicago Town website, as well as its Facebook page too.

The launch will be supported with national press advertising as well as on-and-offline PR and a social media campaign.

The online strategy for the campaign will see a Chicago Town microsite go life for the on pack as well as featuring film trailers, while the Facebook page will also host a ‘Film Reviewer’ application.