Scottish Government targets teens with domestic abuse campaign
The Scottish Government has launched its first-ever domestic abuse campaign aimed at teenagers.
The six-week campaign aims to highlight children and young people living with domestic abuse to specific support resources.
Newhaven has developed the above-the-line creative, which uses the insight that living with domestic abuse can feel like living in a war zone, and includes the number for ChildLine, and details of a website with information to help.
Consolidated is overseeing media relations and Mediacom Edinburgh is in charge of planning and buying activity.
An online viral will also run across youth-orientated websites and posters in all secondary schools.
Creative was by Newhaven's Chris Watson and Rufus Wedderburn, while photography was by Alex Telfer.
The warzone viral was directed by Chris Watson.
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Comments
Snappy call to action.
Fabulous art on the poster
Like that poster. Maybe because it's simple and yet powerful. Well done chaps.
The poster is a lot stronger and more impactful than the TV - the colour draws your eye in to the girl well.
I like the strong use of words and shapes. The size is nice too. I think the use of sand bags is clever as well. You've all done very well.
The combination of words and pictures on a flat 4-sided shape is inspired. Have a cup of Earl Grey and French fancies all round.
The use of lamp and smoke are second to none. This really is quite something.
Nice idea and the poster looks good but the viral is pants. None existent acting and WWII sound effects? Come on. That kid should be sh*ting himself before he walks through that door not going out with an "ah well, here we go again." And aircraft stopped making that noise when they took props of them. And another thing....
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