The latest instalment of the Triple Filtered, Smooth Escapades ad campaign for Stella Artois’ premium 4% smooth lager launches today, created by Mother London.

Transporting the viewer back to 1960s French Riviera, the artistic home of Stella Artois 4%, the ‘Triple Train’ ad begins with a dishevelled young man pursuing a brunette through a train, leaving bystanders baffled in his wake as he works his way along the carriages undergoing a smooth, triple transformation from casually dressed chancer to ticket collector to moustachioed waiter, before emerging in the first class carriage transformed into a smooth and dapper gentleman.

The ad’s hero finds his conquest reclining by the bar as he claims his chilled Stella Artois 4%.

As well as TV the new campaign will also feature across outdoor, VOD, cinema and press.

Stella Artois Western Europe marketing director James Watson commented: “This latest instalment of our triple filtered, smooth escapades campaign is the fourth in the series and probably our best yet. Consumers love it, we’ll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4% across both the on and off trade.”