15 February 2011 - 11:03am| by | 0 comments

Domino's Pizza pulls out of 'outrageous' sponsorship deal with Britain's Got Talent

Domino's Pizza pulls out of 'outrageous' sponsorship deal with Britain's Got TalentDomino's Pizza pulls out of 'outrageous' sponsorship deal with Britain

Domino’s Pizza will not continue with its sponsorship of ITV programme Britain’s Got Talent.

The brand, which has sponsored the programme for the previous three years, has declined to renew the deal, with its finance director Lee Ginsberg telling Reuters that the amount ITV was looking for was ‘outrageous’.

Domino’s has declined to say how much was being asked in order to renew its sponsorship deal.

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Tick to receive daily newsletter full of the latest news in creative marketing and media.
By checking this box you are agreeing to The Drum's website terms and conditions.

Don't miss out... Get your Marketing news by email

Directory Latest