Floorcare brand Vax has launched a new £1m TV campaign created by driven. Watch it here.

The 30-second spot has been created to promote the Vax Rapide Ultra 2 carpet cleaner. It shows a busy mum with a boisterous family happy to pick a cream carpet despite the risk of mess.

Neil Griffiths, a partner at driven, said: "To date most people see carpet cleaning as a tricky job for the professionals, its’ our job to show with Vax just how quick and easy it can be to keep your carpet looking great."

The ad, running throughout this month, was produced by The Mob. MediaCom North managed media planning and buying.