Clarins 'pops up' with youthful retail concept
Clarins 'pops up' with youthful retail concept
Beauty brand Clarins’ new range aimed at a younger consumer is being exclusively previewed in a pop-up shop created by leicestershire-based retail design consultancy Sheridan&Co.
The Daily Energizers range will exclusively preview in Sheridan&Co’s own Insight retail test space in Blandford Street in London’s West End. The new range has been developed by Clarins specifically to benefit a younger consumer group aged between 18 to late 20s. The shop will be open for nine days from 17 to 26 February.
Sheridan&Co has created a concept based around a juice and cappuccino bar where consumers will be able to hangout and find out more about the new product range.
The pop-up shop will be marketed with a range of offers, including a limited number of free facials and free samples plus skin care advice.
Sheridan&Co has designed a teaser campaign which will run in the window of the pop-up shop for two weeks prior to the launch.
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Comments
Brands like Clairns and Estee Lauder have a tradition of popping their clogs along with their customers so I commend them for doing something about it. Not sure that this will appeal to their market though. It looks too much like a juice bar and not enough like a beauty range - which will put beauty junkies off. I mean, what are you meant to do with the ginger and oranges? Rub it on your face?!
Since everyone's skin is different - and personal preferences on products come into play - it's good to read as many unbiased reviews of skin care products as possible.
Here's a page with reviews of natural skin care products that are also organic. The reviews are based on the experiences and findings of members of a test panel. http://www.best-mens-skin-care.com/skin-care-product-reviews.html
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