24 February 2011 - 1:14pm| by | 0 comments

Majority of regional news sites see unique browser numbers rise

Majority of regional news sites see unique browser numbers riseMajority of regional news sites see unique browser numbers rise

Almost all regional news sites have seen their unique browser numbers grow year-on-year, according to the latest figures released by the Audit Bureau of Circulation.

The ABC regional publications report found that 90% of publishers’ regional online properties grew readership in the year up to December 2010.

Newsquest-owned lancashiretelegraph.co.uk was the title with the biggest growth, its daily average unique browsers increasing 59% year-on-year up to 19,385, while its monthly derived average unique browsers increased 72% up to 365,963.

The biggest growing Scottish news site was another Newsquest site, heraldscotland.com, whose daily average readership has grown 40% year-on-year, up to 44,253 in December, and monthly reader numbers are up 61% to 892,925.

Scotsman.com is the regional online property with the biggest number of browsers, the Johnson Press-owned website averaging 97,083 daily and 1,843,784 monthly, while Iliffe News & Media site Jobs Now reported the lowest browser numbers, averaging 2,950 daily and 61,851 monthly. Jobs Now’s daily and monthly figures are 39% and 37% down respectively, making the site the biggest declining regional online property in the ABCs.

Of all networks, Trinity Mirror recorded the largest online unique user figures.

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