Luxury Swiss watchmaker Raymond Weil Geneve is using Facebook to promote its new ‘Human Clock’.

The social media campaign, by Grape Digital, aims to engage and create a deeper level of relationship among online fans.

The campaign allows members of the public to ‘Own a Raymond Weil Minute’ by simply choosing a minute of the day that they value to be most precious, and then write a comment explaining why they deserve to own it.  Hundreds can compete for the same minute and finally, the person with the most meaning reason wins that particular minute. In total there are 1,440 virtual minutes to be owned and so far, the comments have been very touching and meaningful, expressing why that minute means the most to each of the fans who have entered.

Recently, Grape Digital has also been working alongside Agent Provocateur, a luxury lingerie brand, over the Christmas period when it was appointed as the brand’s first social media company. Grape was  responsible for making the brand apparent across a range of social networks and ran an ad campaign to boost sales ahead of Christmas.