VisitBritain and Emirates target wealthy tourists with new campaign
VisitBritain and Emirates target wealthy tourists with new campaignA marketing campaign promoting Britain as a luxury destination to travellers with more than $1m in disposable funds has launched in China, India, UAE and Singapore.
Jointly funded by VisitBritain and Emirates and created by Albion, the "Britain. A tradition of Luxury" campaign runs across press and online and is supported through email, DM and a campaign microsite.
Highlighting luxury tourist destinations such as The May Fair, St Andrews, and Bodysgallen Hall, the campaign targets 35 to 55-year old international travellers.
VisitBritain director of marketing Laurence Bresh said of the new campaign: "I’m delighted to announce Emirates as the lead partner in one of our most sought after campaigns of the year. It’s a great match – Emirates has perfected the art of luxury over many years, as has Britain over the centuries."
"Whether these visitors have a passion for rubbing shoulders with the British elite at Royal Ascot, shopping at Harrods, taking a journey on the Orient-Express or a stay at the May Fair London, we have many luxurious experiences just waiting to be enjoyed."
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Comments
comments
I don't think the chinless wonders who travel in Emirates First Class to splurge their millions at Harrods are particularly bothered about that, Anon.
With all those creatives resigning London for up north there will be plenty of room in London for them to enjoy the luxury holiday
Fine, lets get them in, get their money and give them the full Disney Britain experience. We can pretend that we all live or work on country estates, eat at Claridges and shop at Harrods.
Britain. A tradition of disappearing up it's own arse
Anon 10:47 - why do you think they're making the cuts? Is it, perhaps, because Blair and Brown pretty much bankrupted the country?
And Simon - you're right. It's a luxury brand, and they're doing pretty well thankyou. What would people suggest? Should we tell these kind of clients they should be letting all and sundry in for massively reduced prices to make it 'fairer'?
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