YouTube is thought to be considering the launch of a movie-subscription service with parent company Google said to have been in talks with Hollywood studios for months.

The video streaming site is will take on established movie download services such as Netflix and LoveFilm by entering into the unlimited movie subscription market, with Europe understood to be the first marketplace it will begin to steam into, before rolling out across the US.

Apparently $100 million has been ring fenced by Google in order to agree content deals to expand its content offering.