Nescafe the first brand to use new product placement rules
Nescafe the first brand to use new product placement rulesNescafe will be the first brand to use the new product placement regulations when it begins a £100,000 three-month-deal for a coffee machine to appear on the set of ITV programme, The Morning.
The coffee brand has agreed a deal for its Dolce Gusto machine to be placed in the kitchen area of the show’s set, the first time such a deal has been agreed following the relaxation of the product placement rules in the UK.
This will also be the first time that a P logo, designed to highlight that product placement will take place during the programme, will be used.
Ofcom announced in December that it would allow product placement to begin in the UK, a move that was welcomed by commercial television channels following a longer period of advertising revenue decline.
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Does anyone watch commercial television anymore?
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