A health awareness charity, Alcohol Concern, is urging English supermarkets and off licenses to cease displaying alcohol adjacent to staples such as bread and milk.

Research conducted by the campaign group in December found four stores, including Asda, Morrison’s, Sainsbury’s and Tesco, were “overflowing” with discounted alcohol.

The charity is recommending that England follow the example set by Scotland and Wales where restrictions are placed on where alcohol can be displayed alongside minimum pricing of 50p per unit.

British Retail Consortium food director Andrew Opie said: "This is a very small-scale survey, looking at just four stores in a single UK city.

"Supermarkets are the most responsible sellers of alcohol. They enforce Challenge 25 to prevent under-age sales, display 'Know Your Limits' unit labelling and provide funding for the Drink Aware campaign."