2 March 2011 - 3:18pm| by | 0 comments

BBC confirms paid for global iPlayer iPad app

BBC confirms paid for global iPlayer iPad appBBC confirms paid for global iPlayer iPad app

The BBC has confirmed it will launch a global iPad app for its iPlayer service later this year.

BBC director general Mark Thompson said the international app will cost less than £6.13 a month upon launch. The app will also give subscribers access to BBC archive programming.

Thompson told a Financial Times Digital Media & Broadcasting conference in London this morning that the BBC were following in Hollywood's footsteps and “looking at a series of windows” for shows, to “optimise value across that lifecycle”.

He also pointed towards collaboration between broadcasters, mobile phone companies and the government to create a “road map” for mobile television.

Thompson said: "I believe that there's a strong case for the UK's broadcasters, mobile phone operators, Ofcom and government to come together to develop a roadmap for the introduction of mobile TV in this country".

In January 162m programmes – an average of six per household – were downloaded via the iPlayer in the UK.

Thompson revealed the greatest month-on-month growth on iPlayer use was through iPads, smartphones and games consoles.

He ruled out launching a BBC social network but said it was in conversations with Facebook and praised YouTube as a great environment for the "sampling" and "marketing" of BBC programming.
 

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Tick to receive daily newsletter full of the latest news in creative marketing and media.
By checking this box you are agreeing to The Drum's website terms and conditions.

Don't miss out... Get your Digital news by email

Directory Latest