Building on the Census campaign for England and Wales as it aims to achieve mass awareness in the coming week, the outdoor work has begun to roll out across the two countries.
It follows the TV campaign that started a fortnight ago to drive mass awareness of the census when it begins this month.
Both elements of the campaign have been created by Bray Leino, which has been working in partnership with Elmwood, Four Communications, MediaCom and Linstock to deliver the campaign.
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Comments
comments
4 words in the headline, 3 different weights and 3 different point sizes. Why not just go round the streets and poke people in the eyes with a sharpened stick.
Not the greatest campaign ever, but I think they look pretty good considering such a big audience. Headlines bit much, but makes them a bit more interesting to look at.
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