Standard Life launches 'forward thinking' campaign
Standard Life launches 'forward thinking' campaign
Having announced its brand repositioning last month, Standard Life has since launched a targeted brand awareness campaign that is running for six weeks.
The Edinburgh-based financial giant is using targeted national print media and outdoor sites around key sporting events, including the Six Nations rugby and Cheltenham.
The campaign has been created by VCCP with planning and buying by EGS and Mediacom.
It is aimed at key influencers and, as such, runs as a targeted activity in select titles and locations. It aims to support the firm's brand proposition and the "forward thinking approach" it is taking to long term savings needs.
Along with this campaign, Standard Life will also be running a number of key marketing campaigns to support each of its proposition launches in its core markets.
A spokesperson for the brand added that these marketing activities will also "demonstrate our brand in action."
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I'm thinking stinking.
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Distinctly average. So therefore spot-on for the brand.
where was the forward thinking in thinking this is a shite piece of work?
Rotten...to the core!
Maybe a 'forward thinking approach' might be to offer decent rates for savers, and to come up with some original products - but that involves actually doing something tangible.
So lets just run a fluffy campaign instead, to mask the fact that what we offer is exactly the same as every other financial services organisation.
No creative thought gone into this..very dull.
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