Vurve, a digital start up company, have received funding for new software which automates the time intensive aspects of running an online marketing campaign.

Users will be asked to set their monthly budget from which the program will automatically run ads through advertising channels such as Facebook, Google and Yahoo.

In addition the tool will also generate ad copy by using a combination of templates and information provided in answer to basic questions such as, “what is your company’s tagline?”

Vurve claim that the system requires less than 15min a week of user input will automatically adjust the channels it advertises in based on performance.