Microsoft Advertising has begun the largest editorially led advertising campaign in its history in a drive to promote Ford’s new C-MAX cars across online, mobile and gaming platforms.

Launched today the three month campaign will trumpet the benefits of the people carrier to UK dads by tapping into MSN’s Tech, Gadget, Him and Cars channels.

It will see a standalone website introduced and content added to Microsoft’s suite of online assets, including Hotmail and the MSN homepage, to drive traffic toward the microsite.

Adopting a “15 years into the future” theme the tie up will see a range of articles, galleries and video posted within a Ford branded environment.

James Hayr, Head of Specialist Sales at Microsoft Advertising, says: “In support of Ford’s objectives we created a rounded and fully-integrated advertising campaign, giving the brand access to the impressive MSN and Windows Live audiences and building a creative theme that enables complete integration between the online, mobile and Xbox platforms. Our technology heritage, intelligent approach, industry insights and creative talent have combined to produce a campaign that we are confident will give Ford maximum exposure to its target audience.”