8 March 2011 - 12:35pm| by | 34 comments

McCann Erickson Central ad ruffles creative feathers

McCann Erickson Central ad ruffles creative feathersMcCann Erickson Central ad ruffles creative feathers

Were you on the list? An advert placed in the last issue of The Drum magazine by McCann Erickson Communications House has certainly ruffled some feathers.

Recently appointed executive creative director at the agency Vince McSweeney has compiled a list of creatives from rival agencies that are "on his list".

Award-winning and senior creatives from the likes of Rave, Dinosaur, True North, Propaganda, JWT, PS Creative, Big Communications, CheethamBell JWT, Underdog Creative, BJL and TBWA Manchester were all on the McSweeney's hit-list.

However, a number of the agencies have acted angrily in response, with one even creating an advert of their own in reply to McSweeney's list.

McSweeney then added: "Not on the list and think you should be?" Before asking potential recruits to get in touch.

See the full list of names in the ad (in the gallery, left).

Comments

Anonymous (not verified)
8 Mar 2011 - 13:48
Anonymous's picture

Recruitment ad of the year.

Anonymous (not verified)
8 Mar 2011 - 13:50
Anonymous's picture

I love it. I am not on the list, so it's also accurate!

8 Mar 2011 - 13:50
simon_winnall's picture
17
comments

Thats funny!

Anonymous (not verified)
8 Mar 2011 - 13:51
Anonymous's picture

However, if I change my name to 'Communications House', would that constitute a job offer?

Anonymous (not verified)
8 Mar 2011 - 13:57
Anonymous's picture

Can't really see why the fuss. Vince has listed some people whose work he likes. They should all be flattered. Some MDs might be annoyed, but so what?
A little arrogant perhaps, but is that so bad?

8 Mar 2011 - 14:00
saratpediredla's picture
2
comments

I think this is clever and funny. I would be flattered if one of our employees were indeed listed on there!

Anonymous (not verified)
8 Mar 2011 - 14:03
Anonymous's picture

Brilliant, I see some "pay rise or I'm walking" conversations coming!

8 Mar 2011 - 14:12
Nick Rhind's picture
61
comments

I think it s a pretty good Ad just to show their ambitious in terms of who they respect and dont mind telling people.

Though they maybe missing people who are just as good but not proved themselves yet.

8 Mar 2011 - 14:14
michael_herbert's picture
9
comments

Nice idea. Flattering for the creatives listed too, I would imagine, whether they want to move or not.

Anonymous (not verified)
8 Mar 2011 - 14:18
Anonymous's picture

14:16

really very good.

8 Mar 2011 - 14:24
paul_foley's picture
74
comments

Yes, clever indeed.

8 Mar 2011 - 14:24
viv_griffiths's picture
4
comments

Nice to see Dougs name on it he's a good lad

8 Mar 2011 - 14:59
richard_newell's picture
40
comments

Brilliant ad. And knowing some of the people on there, know that they're brilliant too. Must admit, love the layout - there's thought gone into how those names sit.

Anonymous (not verified)
8 Mar 2011 - 15:06
Anonymous's picture

They may be on your list, McCann, but are you on theirs?

8 Mar 2011 - 15:27
david_reid1's picture
42
comments

Really good brave idea.

Anonymous (not verified)
8 Mar 2011 - 15:30
Anonymous's picture

Missed one, surely?

Can't see "Anonymous" on there?

Anonymous (not verified)
8 Mar 2011 - 15:47
Anonymous's picture

Perhaps the next ad will list all the potential clients that are on the list. Now that would ruffle some feathers.

Oh yeah, and 1/10 that Jamie Buckingham's name is first to be crossed off the list...

Anonymous (not verified)
8 Mar 2011 - 15:57
Anonymous's picture

Anon 15:47

Put me a monkey on that one

8 Mar 2011 - 16:29
jamie_buckingham's picture
7
comments

Rubbish.

8 Mar 2011 - 16:29
jamie_buckingham's picture
7
comments

Oh hang on, brilliant.

Anonymous (not verified)
8 Mar 2011 - 16:30
Anonymous's picture

If this is McSweeney's first piece of creative brilliance for McCann Erickson, I suggest Dean should have continued his search a little longer................and as for you lot, if you think this is good.......hmmmm. EMO ran this ad a couple of years ago when they lost the BMW Dealer Marketing Account only listing automotive brands. Clever, no, arroggant and misguided......yes.

8 Mar 2011 - 17:26
jadey57's picture
1
comments

Absolutely brilliant!! That guy definitely has an eye for talent and if he doesnt snap up those people on that list then it will certainly be his loss and other people's gain! They will jump at the chance of having them aboard their team!!! I have seen a few pieces of work and campaigns by these people and i especially love the work of Pauline Lam and Miss Sook Kuan Seows!! Definitely a team to watch out for in the future!!!

Anonymous (not verified)
8 Mar 2011 - 17:53
Anonymous's picture

Think I'd have to disagree with you there, knowing 5 people on the list personally. They are in better agencies and doing better things. Well 4 are, one isn't and should move, you know who you are. Yes, you.

I like this ad by the way. Although I wonder how many people on it will end up there. Not many I reckon.

P.S. Jade, don't exclamation mark rule!!!!!!

8 Mar 2011 - 19:07
george_aytoun's picture
2
comments

Could the Anonymous all please man up. If you're going to comment then at least have the balls to put your name to your opinion.

8 Mar 2011 - 19:09
george_aytoun's picture
2
comments

Could the Anonymous all please man up. If you're going to comment then at least have the balls to put your name to your opinion.

Anonymous (not verified)
8 Mar 2011 - 19:27
Anonymous's picture

If that's the only opinion you have on the matter, George, I would've posted anon if I were you. Good to hear you have a weighty pair of balls though.

Anonymous (not verified)
9 Mar 2011 - 10:54
Anonymous's picture

Creativity is not encouraged to flourish at McCanns Birmingham. They should be searching for account people with the balls to sell the work, and not more creatives to stifle and frustrate, and keep there til 3 am on a regular basis.

Anonymous (not verified)
9 Mar 2011 - 12:57
Anonymous's picture

It's a good statement of intent and if they hire only a couple of them, they will have done well.

Anonymous (not verified)
9 Mar 2011 - 14:23
Anonymous's picture

Lionel Messi

Cristiano Ronaldo

Zlatan Ibrahimovic

Steven Gerrard

Samuel Eto’o

KAKA

Xavi Hernandez

Andres Iniesta

Frank Lampard

Fernando Torres

You're on the list

Barnet FC

Anonymous (not verified)
9 Mar 2011 - 14:44
Anonymous's picture

Clearly Jamie Buckingham is already on his way there.

Anonymous (not verified)
9 Mar 2011 - 16:55
Anonymous's picture

Anon 15.55 or even a short list for his replacement......nice one Deano, like your thinking, not sure how many will be wanting to relocate to the sunny suburbs of Brum...........mind you, you got this one to come from downunder, perhaps this would be award winning back home?

9 Mar 2011 - 17:36
steve_mawhinney's picture
4
comments

Our job as communication professionals surely is to be heard above the maelstrom. So I applaud McCann Birmingham for getting on everyones radar.

Anonymous (not verified)
9 Mar 2011 - 19:00
Anonymous's picture

Is this supposed to be a list of the best creative talent around?
Because it's not even close.

Anonymous (not verified)
9 Mar 2011 - 21:04
Anonymous's picture

Did he consult with the FD before he issued this I wonder?

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