Channel 6 has said that it will appoint a TV advertising sales house should it win the licence to run the local TV network, claiming it could ‘revolutionise' TV media buying.

The channel, one of 20 to make submissions last month for the licence, aims to broadcast 24-hours a day, and has already claimed that it will launch with a budget in excess of Channel 5, but to be spent on local content, rather than US import programming.

Richard Horwood, chief executive of Channel 6 has described the decision to hire an advertising sales company for Channel 6 as ‘a commercial’ and ‘strategic’ one.

He added that Channel 6 would ‘revolutionise TV media buying’ and described the company model as ‘a combined national and local platform’, adding that its partnerships with other local media companies such as STV, which has backed the Channel 6 bid, would offer ‘genuinely integrated multimedia local campaigns.’

Horwood will also look to implement editorially linked sponsorship and paid-for product placement to both national and local advertisers.

Earlier today, Scottish culture minister Fiona Hyslop said that she believed that funding for the Scottish local network should come from the BBC licence fee.