Mobile technology agency Answer have unveiled a new iPhone app for French Connection which promises a true shopping experience.

The cloud-based app enables customers to browse the entire French Connection product range, consult a ‘look book’ for outfit combinations, and buy products instantly.

The app is also integrated to Facebook and Twitter allowing users to share items and products with friends.
 
Jennifer Roebuck, Digital Director at French Connection said the app was the retailers "next step" in their multi-platform digital strategy.

She said: “The cloud-based App model means that all data is in one place to power real-time functionality for our customers and overcome potential integration issues.  For example, someone can start browsing online on their computer in the morning, try on in store at lunch and then checkout on their mobile to avoid queuing at the tills.”

Steve Dobson, Head of Design and Innovation at Answer said: “Franchise operations in fashion and retail mean that you need to be ready to replicate digital marketing across geographical territories.  The cloud-based App helps with this providing a business hub as a central point of data control."