First TV ad for GetTheLabel.com goes to air
Online fashion retailer GetTheLabel.com has begun a new TV campaign to boost its profile amongst 16-24 year olds.
The campaign, by One Marketing, is the first for the Manchester retailer, and will run across satellite and cable channels through out Spring, supported by PR and social media.
Tristan Morris, client services director, explained that the main aim of the campaign was to position GetTheLabel as ‘a real player’ in the fashion market through differentiation between its competitors.
“The result creates real appeal to the extremely style savvy online shoppers of the moment,” he added.
Liz McNamara, marketing director for GetTheLabel.com, added: “The ad looks and sounds fantastic and has perfectly captured the original concepts that One presented to us.”
The online retailer stocks brands such as French Connection, Lispy, Rare, Henleys, Nike, and Fred Perry.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Guerilla-style graffiti stunt marks GetTheLabel.com PR campaign
- Getthelabel.com appoints Equator for affiliates task
- Darran Kilburn from getthelabel.com discusses his experiences of social media success
- Own-label NPD takes over branded for the first time
- Fred steps in front of the camera for first time with new Betfred.com TV campaign
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Comments
Nice work.
Write Your Comment