Who are the most awarded agencies outside of London?
Who are the most awarded agencies outside of London?As the 2011 award season gets under way, The Drum looks back to reveal who were the 100 most awarded marketing services agencies outside the M25 last year.
Today we publish our first tranche of the results detailing who are ranked between 100 and 80, and the countdown will continue throughout this week with the full table being published as part of The Drum magazine this Friday.
To compile the list The Drum research extended far beyond its own events. In total the result of 30 different schemes were analysed which ranged from D&AD to the DADIs.
One of the most interesting result is how few of the thousands of agencies based in the regions covered are actually award winners. In fact agencies only needed to win one or or two awards to find themselves included in the Top 100; putting paid to any notions that awards are ten a penny and easy to win.
Our first set of results show that a lot of agencies tie for the various spots, but this trend disappears in the higher echelons of the table.
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This is worse than the Power 100.
Just had a quick look at the list..how depressing..never heard of half of them.
Had two minutes to tot up the top 10.
Out of the 227 awards won by the agencies in the top ten, 126 awards were for Scottish competition (non Scottish relevence need not apply. Which usually meens everyone south of Berwick)) The rest were generally open to anyone.
Well done BJL in what I consider a playing-field built on the side of Ben Nevis.
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What were the 30 awards selected? More importantly, which were excluded, and why? I'll declare an interest here - an agency of my acquaintance won Gold, Silver and Bronze in the ISP awards (the most important awards in promotional marketing), three awards plus the Grand Prix in the Marketing Society Northern Awards (marketing Soc Scotland seems to be counted, but not the North), and a Gold from the IGD (awarded by client companies). However, they don't appear on the list.
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