Hatch hired to launch Rent It Here DVD service
Hatch hired to launch Rent It Here DVD serviceThe Webb Group has hired Hatch Communications to promote its new DVD rental service launching in more than 5,000 convenience stores nationwide.
The Rent It Here touchscreen service will allow shoppers to choose from more than 400 DVD and Blu-Ray titles to borrow while picking up their groceries.
Leeds agency Hatch, appointed after a three-way pitch, will handle a public relations and events programme including a Hollywood-themed launch.
The agency's managing director, Jason Madeley, said: "We look forward to working with The Webb Group to launch this exciting new way to see the latest big move releases and establish Rent It Here in towns and cities everywhere."
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Willow Water hires Hatch for PR campaign
- Hatch PR to promote Thomas Cook Sport
- The Drum 6 Jan 2012: Subscribers can download a PDF of the full issue here
- The Drum 2 March 2012: Subscribers can download a PDF of the latest issue here
- The Drum 16 March 2012: Subscribers can download a PDF of the latest issue here
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Write Your Comment