London-based digital communications company, 20:20, is set to consolidate its brand as of the 1 April, meaning that all of its Group agencies will be known simply as 20:20.

The announcement marks the final step in a process that started in 2009, when Digital Marketing Group acquired 20:20 London.

The Group rebranded as 20:20 Network, with Group agencies being rebranded as divsions under the 20:20 moniker, with names such as 20:20 Technology and 20:20 MediaAnalytics. However, as of the 1st of April all parts of the business will be known simply as 20:20.

The company claims that the new move will enable it to vie for work where its competitors can’t and provide a unified approach to its “Smart Marketing” and “Smart Technology” ecommerce solutions.

Earlier this year, managing director Matt Ramsay left the business to launch his own business; his responsibilities have been assumed by 20:20’s head of digital, Harry Sheward.

“It is looking like a strong year for us already, our work with Sky especially has been very successful,” he explained.

“We now have a single brand and a strong vision of what we want to achieve. We are taking a focussed approach to targeting new clients in sectors that we have the skills to work with, but have not yet covered an aim to provide them with a more strategic service in future.”